Taking Your Luxury Real Estate Listings to the Next Level | Real ...


Luxury Real Estate Listings

Follow these tips to help get your luxury home sold!

Luxury real estate buyers want the best?the best home, the best car, the best service and the best real estate agent. Positioning yourself well in the luxury real estate market is all about branding. You need to be conscious of the image your project, keeping your brand in mind even as you pick your clothing and decide what events to attend. Even your personal appearance needs to become an integral part of your real estate marketing efforts.

When it comes to the Internet, your real estate website is the face of your brand, and your listings are the core of your website. That?s why it?s so important that your property listings are of the highest quality. You must use the photos and text of your listings to sell the buyer on a vision of the lifestyle they will lead once they own the home you?re selling. Here are a few tips on how to do just that. Even if you?re not a luxury real estate agent, you?ll find that following this advice where possible will help improve your listings, as well.

Lure Them with To-Die-For Photos

Great photos help sell luxury listingsA gorgeous photo opens a window for real estate buyers into the luxurious life they will lead once they buy the property you are listing. A truly excellent photo will make the home look like it belongs on a glossy spread, the title photo for an article in a luxury lifestyle magazine. Your photos will most likely be the public?s first encounter with the property, so it?s imperative that the pictures make a stunning impression. For this reason, hiring a professional photographer is an absolute MUST for luxury real estate agents, and usually a good idea for other agents, as well.

Once you?ve hired a photographer, let him know to go for the drama and to take pictures in different lighting. Ask the current owners about the times of day when the property is at its best. Get a shot of the house at night, lit with warm exterior lighting and with the cityscape spread out in the distance. Get another at sunset as oranges, golds and pinks reflect glowingly from the stucco. Or perhaps take one in the early morning hours as light mists cover rolling lawns or meadows.

When it comes to taking photos of interior spaces, you?ll want to make sure the photographer has a stylist on hand. Never photograph an empty home unless you must. It?s up to you to help the buyer to imagine life inside the home, and furnishings are an integral part of that experience. If the current owners don?t want their belongings to be viewed by the public, rent appropriate staging materials for the occasion. And make sure there?s more than just furniture. Spread magazines on the end table, put flowers on display, or have a throw blanket draped across the back of the sofa. A stylist should know how to do all of this to make the space as inviting as possible.

Hook Them with Dream-Worthy Text

Once you?ve made your audience drool with your photos, it?s time to capture their hearts with your text. The words that you write about the property should continue the job begun by your pictures, drawing potential buyers in and making them fall in love with their vision of themselves as the owners of this piece of real estate. To do this, you must know your target audience intimately. What are their needs and desires? What are their dreams? Then you must tap into those dreams with your writing.

Begin by determining the emotional hook for the particular home you?re selling. Is it a gated mansion in ultra-private Bel Air? Paint a picture of the estate as the owner?s private retreat from the world. Describe how the swimming pool, spa, tennis court and entertainment suite mean that the resident can relax in style, hardly ever having to leave home. As you write your text, use the word ?you? instead of ?I? to make the home buyer the center of the story.

Land Them with a Call to Action

Contact us today!

Include a call to action on every listing page of your website. You can include your phone number if you like, but make sure there is a link or button that allows buyers to contact you immediately by email or by filling out a form. The link should automatically list the property address in the Subject line of the email to make it even easier for potential clients. Also, make sure that someone monitors the email account and replies promptly to legitimate inquiries. Luxury home buyers expect excellent service and will stand for nothing less.


Guest post from Jade Mills, a top Beverly Hills Real Estate Agent.

Related posts:

  1. Lovely Luxury Houses in Queen Creek, Arizona
  2. Taking Advantage of the Current Real Estate Market

Source: http://realestatecommunities.com/selling-your-home/taking-your-luxury-real-estate-listings-to-the-next-level/

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